Levi's/
Craft of Music
Our rocking friends at Spotify asked us to team up with Levi’s and Clash magazine on a once in a lifetime project, that allowed the public to craft their own gig, headlined by Primal Scream.
Overview
Relevant links
Visitors to the Studio Liddell designed and developed microsite were asked to vote on the set list and a cover song for Primal Scream to play, and also to choose who from six up and coming bands would be the support acts on the night. The six support band hopefuls played gigs at the Levi’s Origin Store on Regent Street in London, and the two bands with the most votes on the microsite became the support acts.
As part of their Craft of Music campaign Levi’s hosted the gig at the newly refurbished Electric in Brixton, with the culmination of the public voting shaping what the 1000 lucky winners saw and heard on the night.
See below for an overview of the campaign, some exclusive photos & video of what is likely to be one of the last gigs Primal Scream will play for the foreseeable future!
Spotify - Levi's
Relevant links
Here's the Spotify movie, which shows the development of the recent 'Craft of Music' campaign.
