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Studio Liddell

Bringing Imagination to Life

Geberit/

Competence House

In the land of precision time-pieces and picture postcard ski holidays lives one of our favourite and regular Swiss clients, Geberit.

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Overview

We've been working with Geberit for a number of years, and have attained preferred supplier status for provision of 3D imagery and animation - a fantastic working relationship we are very proud of. Geberit are the market leaders in water management and contemporary integrated sanitary systems.

Working closely with key members of the Geberit Multimedia team, we devised an engaging way to show the installation processes of their innovative designs for both field sales and end user applications. We have created many high quality still renders and animations, which are used to highlight the quality and beauty to the end user, and also to help engineers correctly install the products.

We were approached by Geberit in 2011, and were asked to create a 3D virtual house which showcases a plethora of Geberit products in-situ. After a briefing from Geberit and their advertising agency Futurecom in Switzerland, we set about creating a series of animated flight paths through the house to each of the featured products highlighting their functions.

The Competence House was created in a 3D line drawn style, a stylistic nod to architects' drawings, while the Geberit products were created as photo realistic renders installed within the house. Since launching, the site has seen increased traffic and an increase of sales. The Competence House is seen as a key tool, which has increased traffic to the site as a positive reinforcement of the strong Geberit brand. See below for sample animations and click the link to the right for the Competence House experience.

Bathroom

Photo-real bathroom area of the competence house. Please click the other link below to view another example.