A fully integrated campaign
It’s always fantastic when our advertising team get a brief that covers all bases and gives us an opportunity to fully utilise the services we offer. The project we worked on to bring Princes’ Jucee soft drinks range into the 21st Century gave us the opportunity to do just that.
The family favourite was in need of an overhaul to bring it into the 21st Century and to keep ahead of competitors. In partnership with top Manchester agency Shoot the Moon we added some zest to the existing designs of Ozzie and his friends to appeal to today’s young consumers - while keeping a firm eye on the client’s bottom line.
The influence of “pester power” is a given in any child-focussed campaign, and kids today are more demanding than ever before. As well as the usual sensory overload of colours, lights and sounds, they now expect to interact directly with the brand.
Studio Liddell responded to the brief with a 3D makeover and the fully integrated campaign included updated packaging, animated characters, creating mixed-media ads for SKY TV’s Nickelodeon www.nick.co.uk and Nick Jr. channels. Our Interactive team developed an Augmented Reality app for mobile that allows players to interact with the product by pointing their phone camera at the product label to see characters come to life and ‘splat’ onto the phone screen!
Managing all the production from casting and green screen filming to final edit, we brought together a mix of live action kids inside full CG environments playing alongside our cheeky animated fruit characters. We also created fun short clips for sharing on social media, which were viewed thousands of times across Facebook and Twitter.