Studio Liddell In UK Virtual Reality Trade Mission to San Francisco


Manchester-based Studio Liddell is one of a select group invited by the UK’s Department for International Trade (DIT) to represent the country at the VRX Virtual Reality conference in San Francisco this week.

VRX is the world’s biggest VR conference and takes place in San Francisco on the 7th & 8th December. The DIT mission will compliment the conference with visits to major US VR companies and a reception at the British Consulate.

Peter Caddock, Head of New Technologies at Studio Liddell said:

“We’re honoured to be invited on this trade mission to help represent the UK’s Virtual Reality industry at VRX. Our objective is to promote our company as a creator of VR experiences and form new partnerships with American & global contacts. We feel taking part in the DIT mission will greatly help us with our goals.”

Already globally renowned for its Children’s TV and Advertising animation, Studio Liddell has been winning new clients across Virtual Reality, Augmented Reality, and Interactive sectors. Recent work includes a major project called “MS: Inside Out” for Merck Pharmaceuticals and Digitas Health which allows the user to learn about typical Multiple Sclerosis symptoms via a virtual experience which places them  inside the brain of someone with the condition using interactive VR on the Samsung Gear platform.

The Studio Liddell staff attending VRX will be Peter Caddock (Head of New Technologies), and Simon Smith (VR/AR/Interactive Business Development). Peter is a developer with over 25 years experience, and has worked at Studio Liddell for the last 9 years, leading projects including Apps based on globally-successful TV series Cloudbabies and Roary The Racing Car, and “MS: Inside Out” VR. Simon is a new addition to the Studio Liddell team having spent the last 15 years working in the video games industry at Codemasters, Blitz Games, and Sony PlayStation.


Simon SmithStudio Liddell