McLAREN MP4-12C

 
 
 

This is a spec concept piece to demonstrate our proficiency in creating high-quality car renders. Technically beautiful and performance focused, the McLaren MP4-12C Spider is an aerodynamic work of art. Our goal in producing an animation for the car was to display all of the technology and form of the vehicle in an impactful yet elegant way.

 

THE BRIEF

We wanted to show how our high-end rendering experience could be applied to a state-of-the-art supercar and so we decided to create a spec model and video to the highest quality.

 

OUR RESPONSE

Every curve, every crease, every intake, every millimetre of the 12C has been fastidiously recreated in CG to display its beauty and aerodynamic performance. Involving our technical modelling teams, texture artists, light and render specialists, animators and post-production perfectionists we devised a piece that stands out from the crowd and accentuates the impact the car has on the road and track.